James Wallace: Digital Strategist, Husband, Dad, Instructor, Designer …
Living in North Vancouver with my wonderful, beautiful wife and 2 awesome sons.
My passion for online technology is immense and I am deeply interested in the community aspect of what the internet “could” become if we as a whole are motivated to make it happen. We, us, all of us collectively as a community – a Collective. A heady, doves will fly, peace and love ideal I know. Unrealistic? Perhaps.
I have worked closely with high profile clients including Nokia, NHL Canada, Envisioning & Storytelling, Westcoast Fishing Club, Worksafebc, BC School Trustees Association, Care Canada, BC Children’s Hospital Foundation, Vancouver International Dance Festival, Bill Reid Gallery, Vancouver Foodbank, Predator Ridge, BC Tourism Leadership Initiative, BBC Kids, CBC Music, Michael Smerconish, OUTtv, The National Association of Realtors, and many more …
Some of the various organizations I have worked with in the past.
Real Estate - Whistler Real Estate| Garrison Crossing | Alamar | Predator Ridge | SkyReach Homes | Avanterra | Acquire Canada | Whistler Legacy | Prudential | Lake Las Vegas | Superstition Mountain | Snowmass | River Rock North Carolina | Trump Tower | The National Association Of Realtors
Construction - Pelling Industries | Build Direct | Sasco Contractors| Alka Pools| Kenorah
Financial - Peoples Trust | Barkley Capital | all.ca | Cosulich Group | Group Health | Horizon Plus | BC Discovery Fund | Bizflex
Resource Sector - Yukon Zinc | Pacifica Resources | West Timmins Mining | BPK Resources | Aurizon Mines | TVI Pacific | Sunrise Minerals | Sunridge Minerals Inc. | Mega Silver | SilverCrest | Redfern Resources | Laurentian Gold Fields | Pinetree Capital | Nevada Geothermal | Oro Gold | Oro Silver | Zazu Metals| Hadro Resources | Slater Mining | UMA Group | Newcore Energy | Southampton Ventures| Redcorp Ventures| Platinum Group Metals | Novagold| Northern Orion | Minefill | Monument Mining| GoldQuest | GoldSource | Glamis Gold | Fury Explorations | Endeavour | Crescent Resources | Mega Uranium| Associated Geosciences| Brownstone Ventures| Zoloto Resources | East Asia Minerals | Puget Ventures | Boss Power| Eden Energy| Silver Wheaton| Cronus Resources| Goldbrook Ventures | International Enexco | Cash Minerals | JobMine | BC GoldCorp | Cue Resources | Silverstone Resources | Colossus Minerals
Education - School Board Authority – BAA | BCELC | BCSTA | School Community Connections | Keywork Resources | LSLAP | Erickson College
Human Resources - Granville West | PR Associates | HRorg | firstname.lastname@example.org | AW Fraser
Software - GOXml | FireSwirl | Aquatic Informatics | Safe Software | XML Global | Filosafe | PhotoChannel | Class Software Solutions | Municipal Software | Immerse | Xenos
Travel / Tourism - West Coast Fishing Club | Black Ball Ferry | TORC | Harrison Beach Hotel | Nautilus Explorer | LinkBC
Sports / Sports Medicine - Next Testing | Kaizen Holistics | Timex Series Alberta | Hockey and Sons | Athletics Alberta
Manufacturing - Highland Foundry | Electron Metals | Kongsberg Simrad | Cratex Containers | JFC Solutions | Columbia Manufacturing | Carmanah Design and Manufacturing
Retail Sector/Sales (Online/Offline) - Pacific Balance | Brand Aid | Haida 1774 | Venice Bakery | Gourmet BC | Okanagan Spring Water | Cottonwood Mall | Rogest | Westcoast Fishing Club | CAREgifts – Estore | Crush Clothing | myCitymarket | RCD Solutions | Chocolate Concepts | Central City | CedarStone Outdoors | The Wise Guide
High Tech - Oasis Wireless | CityXpress | Chrysalix | Convedia | myCom | myInternet | Fuel Cells Canada | The Current Corp | 3 One media | MiVault
Bio – Tech - Inflazyme | Cardiocomm | Celator | Global Cardio | IBR | Advectus Life Sciences
Entertainment Industry - The Snow Walker | Big Mountain Concerts | Koko's | Edgemont TV | Generation Rave | Black Cloud | Infinity | Dusty Imoo | Randy Cohen's A Question Of Ethics | The Smerconish Podcasts | Real Estate Today Radio | Bob Kingsley's Country Top 40 | DialGlobal
Non Profits - Fishing for Kids | Community Kitchens | Food is The New Black | Vancouver Foodbank | CARE Canada | Celebrty Alumni AllStars | Bill Reid Gallery | Vancouver International Dance Festival | Souls In Stride | BC Childrens Hospital Foundation | Canadian Helpers Society
Agency Internals - We Create With Spirit | Next Phase Strategy | Immerse | Creative Spirit Communications | Kontent Creative | Momentum
NovaGold | PanAmerican Silver | Endeavour Silver | UC Resources | Redcorp Ventures | Nevada Geothermal | Cardero | Alexco
WiseGuide Demo | Utimate Viewer Install | Ultimate Viewer Tradeshow Screen
HNK | Vancouver Coastal Health
Time Real Estate | ZSTL Industries
Travel / Tourism
Nautilus Explorer | West Coast Fishing Club
Vancouver Police Department | WorksafeBC | WCB Scaffold
Klohn Krippen | LifePilot | FireSwirl Technologies
Non – Profits
Fishing for Kids
Creative Spirit Communications
Nascar V8 | NHL Canada
Large scale interactive touchscreens.
Lake Las Vegas | Snowmass | Avanterra | Silvertip | River Rock | Superstition Mountain | Predator Ridge | Trump Tower Waikiki
Software – Online Applications
Ultimate Viewer | my.com | Immerse | control-C
oNext | VIP Poker
Online strategies aren’t just about setting up accounts on the right platforms – your strategy needs to involve true engagement. Engaging and driving online communities requires planning, risk management, and a cohesive objective that is clearly stated to all of your key staff members.
1. Word-Of-Mouth Only Goes So Far
You need a plan. Simply signing up for an account on any given social platform does not mean your organization has fulfilled its obligation. Social connections via your chosen networks are not obligations but opportunities to engage directly with your members, prospects, fans, or clients.
As your message spreads and your community grows, how will you feed the appetite for more? Will you be equipped as an organization to create and disseminate your message?
This direct connection requires a clear plan with regard to infrastructure, integration, and, most importantly, a set of rules and policies for disseminating your message. There is nothing more important than a planned and coordinated process for responding to inquiries, comments, and requests.
2. Identify Your Advocates and Feed Them
The key to any community is the full engagement of its members. Early on in your campaign you will discover those advocates who are willing to share your message and push that message to their respective networks. With every Facebook post, tweet, or blog post your advocates wait to share what your campaign is providing. Gaining the trust of your online advocates and providing them with a continued stream of shareable content provides ever expanding reach; in turn pulling in more campaign advocates from their respective networks.
Reward their efforts. Recognize and identify your advocates publicly. Thank them whenever, wherever, and however you can. These individuals are the backbone of your campaign’s success.
3. Trust Your Community
Astute observers of successful online campaigns understand the nuances of online communication. Well planned, effectively executed online campaigns have assessed the risks at hand and understand how to mitigate those risks when required.
Just as your community trusts and advocates your campaign, you in turn must trust your community when negative comments or posts arise. Well-fed advocates who have been provided with the right tools will assist in regulating your community – most times without direct intervention.
Ask yourself before you begin: Do you understand how to mitigate risk? Can you identify those in your community who are your advocates? Can you identify those in your community that are Influencers?
4. Rules Of Engagement – Rules / Fears / Clarity Over Control
The rule of online engagement has shifted, placing the power of the message in the hands of the viewer, consumer, or visitor. The intention of a Rules Of Engagement policy is not to handcuff those posting and engaging online. The intention is to provide a set of guidelines for disseminating content, insuring all messaging is on brand, on target, and true to the core message. Direct brand connections create deep inherent value and keep visitors and advocates coming back.
Engaging in social media requires a shift in the way organizations view themselves and their relationship with the public. The shift is happening on a cultural, organizational, and individual level. Before committing resources to a social media program, organizations need to know how to mitigate the risks while maximizing the rewards.
The first step is to create a safe space for staff, volunteers, and other stakeholders through clear, effective social media policies. Clarity over control.
When everyone involved knows the purpose of the organization’s social media initiatives—if each individual is clear about his or her role in achieving that purpose and the parameters in which they can participate—those social media initiatives will be that much more successful from the start.
Do you understand the nuances of your community? Have you provided your key internal staff and your community manager with a clear objective?
5. Tools Don’t Build Communities – People Do
Many times online social engagement continues to fall back on the tools an organization commandeers to share their brand message. However, those tools don’t drive themselves. It’s the people that organize and implement the campaign who are the key to a successful campaign.
Your community manager, the advocates, and the influencers will make or break the success of your online initiatives. Can you identify those in your community who are your advocates? Can you identify those in your community that are Influencers? Have you empowered your key internal staff with the tools they require to create a successful online campaign?
Director Of Interactive
Helping clients create unique strategies that grow audience across more platforms and generate considerable ROI.
Bringing focus to all client marketing efforts, deploy content with cutting-edge tools, and create concise, compelling messages that break through the clutter and give the client a unique position in the marketplace.
• Digital Marketing Strategy
• Branding & Positioning
• Creative Advertising
• Web Development
• Social Channel Engagement
• Monetization Consulting
Instructor / Student Mentor
Developing Online Communities
What makes you stand out as an entertainment professional: how your strengths, skills, and passions combine to position you as someone employers, investors, or clients can trust to deliver successful results. In the online community hub project you’ll further enhance your position as a professional with something to offer the entertainment business.
Entertainment Business Management – Digital Commerce
Students, industry and educators agree that VFS is the world’s preeminent center for both training and higher learning in all areas related to media and entertainment production.
Drop me a line and let's chat!
#220 196 West 3rd Avenue
Vancouver, BC V5Y 1E9